The sign for New Lucky's has been elusive in a number of ways. I first saw it on Back to Oakland, but described as "new Ricky's" and wondering if it was related to Rickey's Sports Bar in San Leandro. It took me a while to find the sign itself, at 496 23rd St. behind the Rock Paper Scissors Collective on Telegraph. I noted it on my map, but my research on what establishment it was for turned up nothing. I discovered when I actually went to take a picture of the sign that it's "New Lucky's", not Ricky's, and armed with that info I was able to turn up more info.
New Lucky's was a bar at 2268 Telegraph, more formally known as Burnett's New Lucky's. I don't know if it's still visible, but I found a photo of a faded sign on the back of the building. I also found pictures of some glass ashtrays from New Lucky's, one with a drawing of the front, the other listing the phone number as HI4-5708 (HIghgate=44).
I even found a picture of a lighter from New Lucky's -- clearly the heyday of smoking. The named telephone exchange suggests sometime between the 40s and 60s, which fits with the smoking.